“AYE (Adjust Your Eyes) festival is presented by local label Grasshopper Juice. The great local music and art (including stage installations, light shows and more) showcase reflects the label’s diverse output, with music ranging from Hip Hop and Electronic music to Rock, Punk, Experimental sounds and beyond.” Mike Breen, CityBeat (June 4, 2014)

Saturday sees the debut of a new music festival that focuses on progressive Hip Hop and Electronic music. Founded by multifaceted local Hip Hop artist Abiyah and Electronic musician/Grasshopper Juice label founder Nick Mitchell, Catapult Music Festival is taking over Northside clubs Northside Tavern (4163 Hamilton Ave., northside-tavern.com) and Chameleon (4114 Hamilton Ave., thechameleonclub.com) for its inaugural event.

Catapult features primarily Cincinnati-area boundary-pushers, with two national acts — Louis Logic and Tonedeff — headlining the Tavern. Artists slated to perform at Chameleon include Blackey Portland, MVLΛMBΛ, Supa, Lysurgix, Rhythm∆∆Canyon, Aytiko, Elysium and Kafari. Rounding out the lineup at Northside Tavern (which will have music in the both the front and back rooms) are Abiyah, Counterfeit Money Machine, Sudan Moon, Juan Cosby, Eugenius, B-rad From The Breeze, Anonymous The Author, livmartez, Mr. Pointy and Talk Mouth.” – Mike Breen, CityBeat (April 30, 2014)

“Though Hip Hop’s house band The Roots helped usher in the trend of live instrumentation in mainstream Rap music, that trend largely seemed limited to high-profile stars who used live bands to beef up their stage presence during arena shows. But dig into the Hip Hop underground and you’ll find a lot more artists taking chances and using more than just two turntables and a microphone.

One of the best of the current crop is The B.E.A.T., a trio based in South Bend, Ind., that features guitarist/keyboardist Eli Kahn (aka Elroy), drummer Arthur Schroeder (Art-amiss) and creative MC Billy Easton (B.East). The group takes a progressive approach, not limiting themselves to any genre expectations, and the results — heard on the 2011 release Drops (available as a free download at thebeat.bandcamp.com) — are glorious.

Schroeder plays with the intuition of a Jazz drummer, while Kahn concocts an engaging tapestry of live loops, keys/synth coloring and adventurous guitar work, which emanates from a hybrid guitar/bass guitar instrument and an array of effects. The sounds fluctuate between experimental guitar Rock to glitchy, noisy atmospherics to a groovy Soul/Jazz/Funk vibe reminiscent of the live-band work on Beastie Boys’ albums Check Your Head and Ill Communication.

The B.E.A.T. cites musical influences like Indie Rock bands Minus the Bear and Battles (not your average Hip Hop touchstones, to say the least), while the smart, imaginative lyrics and flow of Easton were inspired by above-the-fray MCs like Nas, Lupe Fiasco and MF Doom. Together, the sound of The B.E.A.T. is like no other in Hip Hop.

The B.E.A.T.’s Northside Tavern show is a release celebration for the trio’s new EP, Undercover, which is described as a collection of covers and live mash-ups, featuring the group’s rewiring of songs by artists like Radiohead, Kendrick Lamar, Portishead, Gucci Mane and Depeche Mode. Undercover was recorded at Cincinnati’s Soap Floats studio and is being released on the local Grasshopper Juice label. Later this year, the all-original companion EP Overhead will be released.” – Mike Breen, CityBeat (January 22, 2014)

“It’s time for the eighth annual AYE (Adjust Your Eyes) Music Festival, which means seeing a whole lot of bands (more than 40) play two days on a whole lot of stages at the Southgate House Revival. Just a taste of who you can expect to see includes the Harlequins, Saturn Batteries, Billy Wallace and the Virginia Blues, Hickory Robot, Black Pharoah and the Perfect Children. Since 2006, Grasshopper Juice-related events (the local record label that plans the festival) has raised more than $3,800 to benefit organizations like the American Cancer Society, WAIF 88.3, Susan G. Komen for the Cure and Friends for Chris Walker. This year, the event will benefit the Pink Ribbon Girls, which provides support to young women with breast cancer.  (About the AYE afterparty…) This event is partnered with the AYE Music Festival, but it’s so interesting that it requires its own blurb. Well, that, and it’s at a different location than the music festival. Ever heard of a silent disco? Head to Soap Floats Recording Studio after the Friday festival.” – Daniele Cusentino, Cincinnati Enquirer (August 13, 2013)

“Locally based independent label Grasshopper Juice Records has been presenting the Adjust Your Eyes Music & Art Festival, an annual showcase of local visual art and some of the label’s artists (plus other Grasshopper-friendly acts from Cincy and around the region), since 2006. Along with showcasing some of the city’s most creative original music makers, the event has raised thousands of dollars for organizations like American Cancer Society, Susan G. Komen For The Cure and Friends for Chris Walker (in support of the beloved late local bassist). After a 2011 festival at Newport’s Southgate House (now Thompson House), the AYE fest (presented in conjunction with Far-I-Rome Productions and sponsor Soap Floats Recording) moves to downtown’s Mainstay Rock Bar for this weekend’s two-day blowout, once again spotlighting a diverse cross-section of musical styles and approaches.The event runs tonight and tomorrow from 7 p.m.-2 a.m. and will feature more than 30 acts on both of the venue’s stages throughout both nights, as well as art installations prepared by BUNK News. Admission each night is $7. Here’s the full schedule for tonight and tomorrow’s AYE merriment. Click on each act’s name for a link to more info and music samples.” – Mike Breen, CityBeat (June 27, 2012)

“This Friday, locally-based label Grasshopper Juice Records hosts a third anniversary party at downtown’s Mainstay Rock Bar. The event will be held on both floors of the venue and feature a crazily eclectic lineup ranging from Electronica and Dance music to Rock and Pop. Artists scheduled to appear at the show: South Bend Hip Hop crew The B.E.A.T., Columbus PsychPop band Blastronauts, Athens Dubstep producer DWB and local acts Revenge Pinata, Crazy Legs and Playfully Yours. Admission is just $5. For more information on the show and the label’s releases, visit grasshopperjuice.com!” – Mike Breen, CityBeat (April 18, 2012)

“Back inside, Nick Mitchell, singer and synth player for the eccentric newcomers Revenge Piñata, leans against a brick wall and prepares to tell me about his latest band project and its debut release, Hungry Ghost, which came out last month.  He’s smiling, late.  He usually is.  Next to me, Yosef Berger (guitar, vocals) sits on one of the shop’s mismatched chairs.” – C.A. MacConnell, CityBeat (August 3, 2011)

“Revenge Piñata is a new band spawned from the mind that brought you Grasshopper Juice Records and Chick Pimp, Coke Dealer at a Bar. This assemblage of musicians describes its sound as psychedelic adventure rock. What could go wrong? Well, a lot actually, but not in this case. It’s quirky upbeat electro-pop, and the band is celebrating its first album release Saturday when it offers ‘Hungry Ghost’ to the masses in a party that rivals all parties.” – Daniele Cusentino, Metromix Cincinnati (July 13, 2011)

“It’s the House, the whole House and nothing but the House when Nick Mitchell’s sixth annual Adjust Your Eyes Music & Art Festival takes over every square inch of the historic Southgate House mansion this Friday night. Every year, Mitchell uses AYE to benefit a different worthy cause, and this year’s might well be among the worthiest yet, as proceeds will be donated to Susan G. Komen for the Cure, quite possibly the highest-profile breast cancer organization in the country.

Doors open at 8 p.m. and the music starts at 8:30 p.m.; tickets for the festival are $7 for 21 and over, $10 for 18-20. The AYE line-up for 2011 might also be the best of the series so far, with Mitchell’s own Chick Pimp, Coke Dealer at a Bar joined by SHADOWRAPTR, Shotski, Vaudeville Freud, Revenge Pinata, the Ohms, Skeetones, Argotec, Pharaoh Loosey, Juan Cosby & DJ DUB Locks, Sassy Molasses, Michael McEntire, Zella Whelms, Wonky Tonk, The Better of Their Blunders and Moriah Lawson.” – Brian Baker, CityBeat (June 22, 2011)

“It’s time for the sixth annual Adjust Your Eyes Music and Art Festival. What’s that, you ask? Well, I’m glad you did. It’s hosted by Grasshopper Juice Records, and it’s a celebration of music and arts. Some of the acts scheduled to appear are Sassy Molasses, Wonky Tonk, Chick Pimp, Pharoah Loosey and The Skeetones, the latter of which will perform laptop-based “Live PA Set” supported by Brooklyn’s Argotec. This is also the time to check out Nick Mitchell, Grasshopper Juice’s founder, and his new band, Revenge Pinata. In the ballroom, you will find SHADOWRAPTR and Vaudeville Freud, who will be releasing its first full length album. And art in the balcony, of course! This is really too much, guys. And it benefits the Susan G. Komen Foundation. It’s the place to be.” – Daniele Cusentino, Metromix (June 23, 2011)

“Puz, the debut full-length from Juan Cosby, the solo, Electronica guise of local musician Nick Mitchell, gets “release partied” this Friday at East End Café. For the show, Cosby/Mitchell will be joined by Andy Schrock, DJ Kubby, Pharaoh Loosey and Mitchell’s “main” band, Chick Pimp, Coke Dealer at a Bar, which recently welcomed guitarist John Gentry Jr. (Super-Massive, Heavy Weather, Ray’s Music Exchange, Naked Redheads) to the fold. The $5 cover charge also gets you a copy of the new album.” – Mike Breen, CityBeat (Oct 13, 2010)

“This weekend, the folks from local indie label Grasshopper Juice Records are gearing up for its fifth annual Adjust Your Eyes Music & Art Festival. The eclectic, camping-friendly event — this year being held at the Branch Hill VFW Hall (6652 Epworth Road, Loveland) — has hosted all sorts of music and arts in its five years. The 2010 edition is no different, with visual art from local artists, over two hours worth of stand-up and sketch comedy and fun asides like a dunking booth, a basketball tournament (featuring members of several bands) and obstacle course races. AYE’s main draw, though, is its 30-plus musical acts performing on two stages — one outside and one indoors.

The fun begins Friday at 7 p.m. On the outdoor stage, Peter Adams & the Nocturnal Collective, SHADOWRAPTR, Andy Cook, Kumasi MC and Cane & Able perform. Inside Friday, you can catch Headband, The Ohms, Bubble Life, Vaudeville Freud, The Never Setting Suns and Joe Wolf. Friday and Saturday nights both end with a late-night dance party featuring DJ Stump, C-Los, Juan Cosby, DJ Effloresco and others.

If you choose to camp (it’s free!), you’ll be able to roll out of your tent around noon to start catching the entertainment. Scheduled to appear on the outdoor stage: No No Knots, Chick Pimp, Coke Dealer at a Bar, Kry Kids, Where They Landed, Fidel Catastrophe, Perfect Norm, Pie Party, Baoku & The Image Afrobeat Band, Lazy Ass Destroyer, Midnight Hours, Shiny Old Soul and Billy Wallace. Inside Saturday, you can see and hear The Skeetones, Pharaoh Loosey, Nine-Fold, Crazy Legs, Sassy Molasses, Zella Whelms, Just Like Monsters, Jason Anthony Harris, Jordin Golf, Miguel Morte Valentine and much more.

Admission is $20 ($10 tickets will be available on Saturday after 10 p.m., for the fashionably late). For the full rundown of events and performers (including the lineup and schedule for the celebrity dunking booth), head to http://www.grasshopperjuice.com.” – Mike Breen, CityBeat (Jun 23, 2010)

“Grasshopper Juice Records has been establishing itself as a band-friendly haven in the Cincinnati music scene, a place where collaboration trumps competition and artistic control is a given — although out of control might be a more appropriate descriptive in some cases.

Saturday, the label is taking over Southgate House in Newport, Ky., setting up bands in the Ballroom, Parlour and Lounge for a full night of Grasshopper Juice music. Eleven bands will perform, including label owners Chick Pimp, Coke Dealer At A Bar, which combines electronica, jazz, hip-hop and bluegrass influences.

Also performing will be Where They Landed, Sassy Molasses, The Skeetones, No No Knots, Vaudeville Freud, SHADOWRAPTR, Shotski, Future Trends, Fidel Catastrophe and Eagle to Squirrel Variety Hour. Music at 9 p.m., cover is $7 for 21 and over, $10 for ages 18-20. Southgate House is at 24 E. Third St.” – Jeffrey Lee Puckett, courier-journal.com (May 7, 2010)

“Local indie label Grasshopper Juice Records — run by members of flagship band Chick Pimp, Coke Dealer at a Bar — is celebrating its first birthday with a concert blowout Saturday at the Southgate House. The Juice will be loose on all three Southgate stages. The concert showcases the label’s genre eclecticism (you’ll hear everything from Jazz and Hip Hop to Rock and Electronica) and features GHJ artists and friends like Chick Pimp, Where They Landed, The Skeetones, No No Knots, Future Trends, SHADOWRAPTR, Vaudeville Freud, Shotski, Pharaoh Loosey, Eagle to Squirrel and Fidel Catastrophe. Music starts at 10 p.m. (Get show details here.)” – Mike Breen, CityBeat (May 4, 2010)

“The folks behind local label Grasshopper Juice could hardly be accused of doing things conventionally. The label’s roster spans Indie, Hip Hop, Jazz, Electronica and Americana — and some GJ artists combine all of those elements (and then some) into one. For Thursday’s most unique New Year’s Eve blow-out, give GJ’s Party Bus/Music Festival in Clifton Heights, Northside and Columbia-Tusculum a go. The label’s “package deal” includes bus shuttles to participating venues Baba Budan’s, Mac’s Pizza Pub, Fries Café, Northside Tavern, Blue Rock Tavern and East End Café (the bus moves gradually to each neighborhood throughout the night starting at 10 p.m.).

But it’s the eclectic music lineup that’s the real draw. Mac’s features Rock and Jam music from Perfect Norm, Headband and Buckra; Fries has the Rumpke Mountain Boys; and Northside Tavern has let the Dance_MFers take over, with live music from Bad Veins and Lightning Love. The remaining venues have packed lineups — Blue Rock Tavern presents artists ranging from Indie Rock (Charlie Hustle, The Harlequins) to Punk (The Frankl Project) to Surf Rock (The Flux Capacitors), while East End Café has diverse artists like The Skeetones, Pharaoh Loosey and Kumasi MC. Baba Budan’s looks to be the “hot spot” for the night, as incredible Hip Hop/Jazz experimenters IsWhat?! celebrate the release of their new long-player, Big Appetite, and Business & Pleazure (a “rap duet of lampshades,” featuring Wonky Tonk and Chick Pimp’s Nick Mitchell) also releases a new one.” – Mike Breen, CityBeat (Dec 29, 2009)

“The name “Grasshopper Juice” may not sound familiar to local music fans right now, but this up-and-coming record label already has a noticeable foothold in the Cincinnati music scene. The label is the driving force behind Adjust Your Eyes, an annual arts & music festival in its fourth year, and its roster includes CEA nominees Chick Pimp, Coke Dealer at a Bar, Wonky Tonk, and The Harlequins.

Grasshopper Juice Records was founded in 2008 with the goal to help bands that want to keep their artistic integrity but still successfully distribute their music, according to cofounder and CEO Nick Mitchell, also known as the lead singer of Chick Pimp. The idea to start a record label was conceived after Mitchell encountered frustration with another label.

“I just found that…I had been in a band before that had signed with a label and we ran into all kinds of stressful problems relating to it,” says Mitchell, referring to his previous band, The Terrors. “It ended up putting stress on the band and the band ended up breaking up.”

It was only years later after Chick Pimp, Coke Dealer at a Bar began releasing and distributing their own albums that Mitchell and drummer Cole Brokamp decided to make Grasshopper Juice a reality.

“The two of us did all the recordings ourselves at home at first, and then we realized if we did this, we want to make connections with other studios,” Mitchell explains. It was then that they contacted Ben Cochran at Soap Floats, a recording studio located on the West Side in a church built in the 1890s. Cameron Turner later joined the label as its mastering engineer.

Mitchell admits that when the label first reached out to bands in late 2008, it was more of a DIY approach.

“[We would] basically work out a bartering system. That’s how a lot of it started out, having friends who were down with the bartering system, like where we’d help them in certain ways, they’d help us in certain areas. We’d get to bring in a band for a few hours, you know, just like where everyone’s scratching each other’s backs the whole time.”

The label has since developed a business model similar to Marriage Records; the label’s artists and staff are all friends, and even collaborate with each other on a regular basis.

Says Mitchell, “I think the strength of our label isn’t in the parallel styles…we all work together on each other’s music, even if it’s different styles. It’s more like the unity of the people involved…is kind of our thing.”

However, while the label’s current roster consists mainly of Cincinnati bands, Mitchell insists that they would eventually like to branch out, and have already received submissions from all over the world, including a distribution deal from a label in Russia.

While the label itself is still constantly growing and changing, Mitchell is certain about one thing: he’ll always let the bands have full artistic control.

“I only sign a band that I like, and I trust enough that they’ll make the album that they want, where most labels are gonna have someone there [during the recording process], which from a business point, is understandable. But if you sign the artist, like, you should trust them enough to you know, let them get comfortable and do what they want to do.”

For more information on Grasshopper Juice’s artists and events, visit their website.” – Caitlin Behle, Each Note Secure (Aug 13, 2009)